In reported road collisions in Great Britain, there were an estimated of 29,711 killed or seriously injured (KSI) casualties in 2023. (Source: gov.uk)

Insight

“Bereaved families do not want their loved one’s death to go unnoticed and they need a connection with the last place that they were alive.”
- (Roadpeace.org)

Problem

How can we remember the lives lost and encourage road users to slow down and reduce the everyday risks at the same time?

Solution

Create a memorial on the road itself made from the names of road traffic victims with “REMEMBER font” , a font inspired by the zebra crossings.

This font will be free to download and can also be recreated using the negative spaces on existing zebra crossings in places where people lost their lives despite their presence.